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yo pasta

NEIT • PACKAGING DESIGN

A fictional pasta brand & package design sample. The challenge was to design a pasta brand / package design that is visually appealing with 2 key marketing factors:

Catch a consumers eye on a store shelf.

Would not be easy to steal or damage.

I decided to go with one of unique package styles, in theory, being harder to take or damage with the odd shape. As for the design, I deiced to go with loud & bright colors to compliment the unique shape. The pink, black & lime green are alternatives to the traditional Italian red, white & green to make the design pop anywhere on the shelf. Especially if not placed at eye level. For the text I chose more fun & modern fonts to attract a younger age group, as a designer, I always tend to purchase a product over others if it has a fun design that would look cool in my home. Meet Yo Pasta!